New Zealand · Creator & Recording Artist
Comedy Music Street Interviews Culture

I'm JDS.
Just Doin Shit.

One of New Zealand's fastest-rising creators, blending comedy, viral street interviews, pranks and original music into content that travels far beyond New Zealand. New videos every Friday.

Let's collaborate ↗ See the numbers
@jdsmoves @jdsmoves @jdsmoves
Jay, the creator behind JDS
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Total Views
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Followers
The Numbers

Influence across every platform

A young, highly-engaged audience across New Zealand, Australia, the US, the UK and beyond. Here's the reach.

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Combined followers across YouTube · TikTok · Instagram
Over 20,000,000 views to date, built organically through a relentless Friday upload schedule and content that consistently goes viral across New Zealand and overseas.
YouTube
@jdsmoves
0K+
Subscribers · uploads every Friday
Views (Apr to Jun '25)272,629
Watch hours (quarter)26,141
Subs gained (quarter)+3,706
TikTok
@jdsmoves
0K+
Followers · viral short-form
Views (Apr to Jun '25)1,600,000
Likes (quarter)104,000
Videos posted339
Instagram
@jdsmoves
0K+
Followers · Reels & behind-the-scenes
Views (Apr to Jun '25)1,077,407
Interactions (quarter)48,609
Posts143
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Lifetime Views
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Followers
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"Magic" Spotify Streams
FRI
New Drop Weekly

Quarterly figures (views, watch hours, interactions) sourced from the official JDS media kit · Apr to Jun 2025. Follower counts current.

Jay filming a street interview in New Zealand Jay on the street · vox-pop
Who is JDS

Meet Jay, the one-man content machine

JDS, short for Just Doin Shit, is Jay, a New Zealand creator and recording artist known for humorous public and studio content that captures the unique social, comedic vibe of New Zealand.

Jay produces a mix of pranks, challenges, social experiments and studio formats, surprising and interacting with strangers in public, plus signature "Guess The" and Blind Dating videos full of fun, unscripted reactions. He uploads weekly on YouTube, with shorter clips on TikTok & Instagram driving viewers back to the channel.

He's also active in New Zealand's up-and-coming hip-hop/rap scene, his track "Magic" has crossed 100,000 Spotify streams. The result is a loyal, growing audience that shows up every single Friday.

Jay
The creator behind JDS
Auckland, NZ
Based in New Zealand
Every Friday
Consistent upload schedule
Creator + Artist
Content & original music
What I Do

Content pillars that go viral

A versatile creator who can carry your brand across multiple formats: comedy, street interviews, pranks, food, vlogs and original music.

Street Interviews

Quick-witted, on-the-street vox-pops at iconic NZ spots that rack up millions of views and endless shares.

Blind Dating & "Guess The"

Signature studio formats: Blind Dating, "Guess The" and matchmaking series built entirely on real, unscripted reactions.

Original Music

A recording artist with released tracks & music videos, including songs reacted to by global streamers.

Pranks & Social Experiments

Public pranks, social experiments and surprising strangers in the wild, the unscripted moments viewers love.

Challenges & Food Wars

Chaotic challenges plus "Food Wars" taste-tests and catch-and-cooks, NZ vs USA, fast-food showdowns and more.

Vlogs & Adventures

Long-form YouTube adventures, from Queenstown mansions to the USA and India, dropping every Friday.

Audience Insights

Who you'll reach

Official cross-platform audience data, Apr to Jun 2025, a young, highly-engaged community concentrated in New Zealand & Australia.

Top Locations

🇳🇿 New Zealand58.7%
🇦🇺 Australia16.0%
🌍 Rest of world25.3%

Top Age Groups

18 to 2449%
25 to 3432.4%
45 to 5411%
Other7.6%

Gender Split

65%
Male
30%
Female
5%
Other

A predominantly young-male, Gen-Z & young-millennial audience with strong comment and share behaviour.

Work With Me

Services & partnership options

Flexible ways to put your brand in front of Jay's audience, each with a real example of the content you'd get.

Example · Vox-pop

Instagram Reels

Scripted or organic Reels built around your product in Jay's punchy street/vox-pop style, made to stop the scroll.

ReelsStoriesVox-pop
Example · Auckland FC

Brand Deals

Fully-integrated brand collabs woven naturally into a video, like this Auckland FC matchday feature.

IntegrationsDedicated
Example · Collab ft. TFS

Partnerships

Ongoing creator & brand partnerships, like this hosted MasterChef collab with fellow creators TFS.

AmbassadorCollabs
Example · Food Wars

Sponsorships

Sponsored series & product features, like the "Food Wars" format putting brands front and centre.

SeriesProduct
Example · Catch & Cook

UGC Content

Authentic, high-performing UGC for your own channels, lifestyle and product content licensed for paid ads.

Ad-readyLicensing
Example · TikTok

TikTok Campaigns

Trend-driven TikTok activations, sounds & challenges engineered for maximum reach, straight from @jdsmoves.

TrendsSounds
Example · Flagship vlog

YouTube Integrations

Dedicated segments or features inside Jay's flagship long-form uploads, like this NZ-wide Amazing Race.

Mid-rollFeature
Example · Music video

Appearances & Music

Event hosting, live appearances and original hip-hop as recording artist JDS, like the official video for "7889".

LiveMusic
Example · Event coverage

Full Campaigns

End-to-end multi-platform campaigns & event coverage, concept, filming and posting handled, like this D&B event.

Multi-platformEvents
Reach & Recognition

Content that breaks through

“
JDS's track "Dumb Wit It" was picked up and reacted to by Kai Cenat, proof this is content that travels well beyond New Zealand.
, Original music · global reaction
"Magic": 100K+ Spotify streamsActive recording artist in NZ's hip-hop/rap scene
Reacted to internationallyFeatured by major global streamers & reactors
Own merch lineAn engaged community that buys, not just watches
Weekly uploadsReliable Friday schedule brands can plan around
Trusted By

Collaborations & clients

From nightclubs and brands to international artists, UFC fighters and fellow creators, here's who JDS has worked with.

Aurora NightclubRoxy, Auckland
Sapphire NightclubAuckland
TFSContent creators
YBN NahmirHip-hop artist (US)
Yike MikeArtist / producer
Navajo StirlingUFC fighter
Theo ShakesActor / creator
+ moreBrands & artists

Events where JDS made content

'24
Listen InAuckland · 2024
'24
Chase & StatusAuckland · 2024
'24
Nightclub residenciesAurora (Roxy) & Sapphire, Auckland
Collab · YBN Nahmir

Blind Dating Girls Based On Their Outfits ft. YBN Nahmir

Collab · TFS

We Hosted a MasterChef Competition ft. TFS

The Content

See it in action

A taste of Jay's catalogue, pulled live from his channels. Long-form on YouTube, short-form on TikTok & Instagram.

YouTube · Vlog

We Travelled to the Most Boring Place in New Zealand

YouTube · Adventure

Catching MASSIVE Snapper With No Bait!!

TikTok · @jdsmoves

Short-form straight from TikTok

@jdsmoves Watch Reels →
Instagram · @jdsmoves

Reels & behind-the-scenes
Let's Work Together

Ready to put your brand in front of the right audience?

Whether it's a one-off Reel, a sponsored video or a full multi-platform campaign, let's make something that actually gets watched, shared and remembered.

✓ Media kit & rate card sent within 24 hours
✓ Custom packages for every budget
✓ Brand-safe, professional & on-time
Team.JDSmoves@gmail.com +64 27 398 7769 DM @jdsmoves on Instagram

Typically replies within 24 hours.